Located in the heart of the Baja peninsula is the Sierra de San Francisco. Listed as a UNESCO World Heritage Site, the region contains the most important concentration of pre-Hispanic rock art in the Baja California peninsula.
Ramon and Juan Martin Arce were both born and raised in the Sierra de San Francisco and their livelihood is dependent on goat ranching and tourists. In the past few years the lack of tourists has been a detriment to the community’s prosperity. San Francisco is made up of some of the kindest, warmest people we have ever met in Baja. They care deeply for the natural and cultural resources they protect, teach stewardship to the youth in the small town, and take great pride in sharing their knowledge with the public.